discount shoesWhile tan and chestnut heels have been on the market for a while from Jimmy Choo and Steve Madden, many women sought them out only as "close enough" to the skin-matching shoe trend. Not only does Louboutin's new line have five distinct shades, it also launched a "Louboutin Shades" app to help women decide which color best matches her skin tone.“I think a lot of brands think if they cater to a woman of color, they’ll lose their core market, " African American fashion blogger Claire Sulmers told The Washington Post.discount shoes "Some people are calling it a marketing ploy, but it’s a very smart one. "
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discount shoesHigh-end shoe maker Christian Louboutin has launched heels in five new shades of nude ranging from "fair blush to rich chestnut, " according to the brand.The famous French cobbler, best known for his red-soled stilettos, outfitted five shoe styles in the new colors, called "Les Nudes, " for his fall collection, The Washington Post reported.Nude shoes are meant to blend into the wearer "as a fluid extension of her legs, " the designer explained in a news release.discount shoesBut for ages in the fashion industry, the color nude has been synonymous with beige or pale peach, even going so far as to be called "flesh-toned, " as long as that flesh was white.Louboutin's decision to add a spectrum of nudes to his famous red-soled shoes comes on the heels of a dustup at last month's New York Fashion Week, when Naomi Campbell and others released the names of designers whose runways lacked diverse models.
discount shoesChristian Louboutin kept users up-to-date with emails regarding every part of the transaction and shipping process, including return. To complement the emails, the “My Orders” area of a user’s online account provided a detailed log of all developments. Christian Louboutin also stood out for its consistent use of branding, maintained throughout all packaging, from the box and enclosed red tissue paper to branded cards and envelopes.discount shoes Beyond the inherent aesthetic value of beautiful branded packaging, it helps retain customers – 93% of women are likely to purchase again from a retailer whose products arrive in a “unique, branded, or gift-like box. ” Appreciating that many women save their boxes for shoe storage, the brand included stickers for the box, which pictured the specific pair for easy identification in the future see top image.discount shoes For those who wanted to personalize an item sent as a gift, customers could add a video message the recipient could access when the package arrived – the sole Index brand offering such personalization.
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